About us

Micropedia is a software house and web agency founded in 2015 by Marco Ilardi which deals with the development of web and mobile applications for brand reputation, content marketing, artificial intelligence and SEO consultancy.

Information about Micropedia by Marco Ilardi

Who is Micropedia?

Micropedia by Marco Ilardi is a software house and web agency founded on 28 May 2015 by Marco Ilardi, specialized in the development of tailor-made web and mobile applications and SEO consultancy. We operate throughout the national territory, with headquarters in Pozzuoli, in the province of Naples.

Marco Ilardi, born in Naples on 12/5/1970, is the owner of Micropedia. He is a digital entrepreneur, an SEO specialist, a podcaster and a writer.

He is the author and speaker of the podcast Microkast which talks about food marketing and technology.

He is the director of the food magazine Cinque Gusto and created the online newspapers Napoli mysterious and Pozzuolimania.

He wrote the books Digital food in 2022, La spunta blu in 2023 and Come ottenere un knowledge panel di google in tempi brevi in 2024.

History of Micropedia

Initially known as Micropedia S.r.l., our company was founded on May 28, 2015. On February 8, 2019, as the business landscape evolved and challenges related to the hotel industry during Covid, we restructured to become Micropedia di Marco Ilardi, a individual company that acquired all the customers of the srl.

We operate successfully throughout the national territory, serving customers from Trentino to Sicily and even beyond the borders, with a presence in the United States, Canada and even Macao.

We are authorized to operate on the MePA, offering software solutions for public administration, in particular in the school sector with the Hotelpedia management software.

What Micropedia does?

  • Application Development: Expertise in developing web and mobile applications on Apple and Android platforms.

    SEO Consulting: Improving website rankings on search engines by increasing keywords with a technical SEO strategy, local SEO, and link building, supported by a comprehensive content marketing strategy.

    Brand Consulting: Specialization in SEO branding, experience in activating and managing Google knowledge panels, and brand positioning.

Products of Micropedia

While developing customized software solutions, over the years we have verticalized some solutions, in particular for hotel institutions, restaurants, personal chefs and accommodation facilities.

Here are some of our successful software solutions:


hotelpedia-software-laboratorio-ricevimentoHotelpedia is our advanced hotel management software, designed for accommodation facilities and reception laboratories of hotel institutes. It offers multi-structure functionality, restaurant management, electronic invoicing, and integration with Italian ISTAT portals. It is the best software for the reception laboratories of hotel institutes


Ipsar food

ipsar food magazzino istituti alberghieri


Ipsar food is a management software for managing the warehouse of hotel institutes with the management of the weekly budget of dining room and kitchen teachers



microrecipes software ricette cucina

Microrecipes is software for cloud storage of cooking recipes with management of menu banquets and food costs, excellent for restaurant chains and personal chefs


  • Development of customized web and mobile applications
  • On-Site and Off-Site SEO consultancy
  • Content Marketing Brand reputation
  • Activation of Google knowledge panels for entrepreneurs, service companies and e-commerce portals
  • Press Office with publication of editorials in the Food Technology Sector of the world of healthcare and topics related to Naples

Best customers

We serve a wide range of customers, including manufacturing, pharmaceutical, food and beverage, and hospitality companies.

Our main customers are:

  • Farmaceutici Damor
  • Grafica Artistica Meridionale
  • Gardhen bilance
  • Gruppo for business
  • Rome American Hospital
  • Don Alfonso 1890
  • Guadagno pack
  • Maqa green
  • Gruppo cartoleria italiana
In addition to these we have around twenty hotel facilities and around fifteen hotel institutes.

Member of

Social network profiles


The owner of Micropedia is Marco Ilardi, a digital entrepreneur and SEO consultant specialized in brand management at SDA Bocconi and expert of Web 3 member of Forbes Inner Circle Legacy pass.

Micropedia by Marco Ilardi has been a sole proprietorship since February 2019. From 28 May 2015 to January 2019 it was a limited liability company.

Micropedia’s headquarters are located in Pozzuoli near Naples in Italy

Micropedia’s sister companies are various editorial publications such as Cinque Gusti food magazine, Naples Mysterious, Pozzuolimania, Cuochipedia and Marketers Directory

Micropedia’s main products are the hotel management software Hotelpedia, the software for archiving cooking recipes and food costs Microrecipes, the software for warehouse management of hotel establishments Ipsar food and the software for bicycle rental Ciclo rent.

Micropedia specializes in custom software development, web design and development, e-commerce, mobile solutions, SEO and digital marketing strategies. We are committed to providing innovative solutions that are perfectly suited to the needs of your business. Among the main services we help entrepreneurs, artists and professionals to obtain a Google knowledge panel.

To start a project with us, you can contact us via our website, email or phone. We will discuss your needs, evaluate your requests and provide you with a detailed proposal.

Our development process begins with analysis and planning, followed by design, development, testing, and finally launch. Continuous communication and customer feedback are integrated into every stage to ensure the project meets your needs.

The time needed to develop a website or application varies based on the complexity of the project. On average, a website can take 4 to 12 weeks, while applications can take 3 to 6 months. We will provide you with a more accurate estimate after discussing the details of your project.

Yes, Micropedia offers post-launch support and maintenance services to ensure your website or application continues to run smoothly and stays up to date with the latest technologies and trends. We have a support ticket management system. Just send an email to support@micropedia.it to open a ticket that the customer can follow step by step.

Absolutely. We are committed to following sustainable development practices, minimizing environmental impact and promoting energy efficiency in our processes and solutions. Our servers are on Siteground and OVH cloud which are among the most sustainable platforms on the web

Your privacy and the security of your idea are of utmost importance to us. We are willing to sign a Non-Disclosure Agreement (NDA) prior to any detailed discussions about your project.

Safety is a top priority in every project we undertake. We take proactive approaches to security, including penetration testing, code reviews and compliance with international security standards. All our servers are backed up twice a day and we keep copies for 5 days.

We are also members of the Cloud Alliance Security

Of course, visit our products section on this page for examples of past projects that demonstrate our experience and expertise in various industries.

We are also available to provide demo versions of some software to try out. Please note that we develop bespoke software solutions so we can develop almost anything.

Customer satisfaction is at the center of our company philosophy. We ensure satisfaction through transparent communications, meeting deadlines, ensuring product quality and offering excellent post-launch support.

To get an idea, read our reviews.